
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Is immersive tech just hype, or your next strategic advantage?
Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value.
Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond.
You'll learn how to:
- Separate short-term trends from scalable, long-term XR applications
- Identify high-impact use cases to improve efficiency, productivity and engagement
- Integrate immersive tech into your business model with minimal disruption
- Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption
Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape.
Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Praise for the new edition of Reality Check
- Reality Check
- Dedications
- Contents
- List of Figures
- List of Tables
- Acknowledgements
- 01 Loading...
- 02 The reality of artificial intelligence and XR
- 03 Why XR means business
- 04 Learning and development
- 05 Operations
- 06 Sales and marketing
- 07 Five phases of XR implementation
- 08 Discovery challenges
- 09 Design and develop challenges
- 10 Deploy and debrief challenges
- 11 Barriers to mainstream adoption of XR
- 12 A beginner’s guide to creating quality immersive video content
- 13 Common misconceptions and criticisms of XR
- 14 XR today
- 15 Conclusion
- Glossary
- Index
- Copyright Page