The Pocket Universal Principles of Color
eBook - ePub

The Pocket Universal Principles of Color

100 Key Concepts for Understanding, Analyzing, and Working with Color

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Pocket Universal Principles of Color

100 Key Concepts for Understanding, Analyzing, and Working with Color

About this book

This version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.

Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. 

Explore a diverse array of color principles, including:

  • Additive Mixture
  • Bezold Effects
  • Harmony
  • Pointillism
  • Newton’s Opticks
  • Rayleigh Scattering
  • Transparency Effect
  • Warm and Cool

Each principle is presented in a two-page format: The first page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.

Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.
 
By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Yes, you can access The Pocket Universal Principles of Color by Stephen Westland,Maggie Maggio in PDF and/or ePUB format, as well as other popular books in Art & Art Techniques. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Rockport Publishers
Year
2025
Print ISBN
9780760393840
eBook ISBN
9780760393857
Topic
Art
Subtopic
Art Techniques

Table of contents

  1. Cover
  2. Title
  3. Contents / Alphabetical
  4. Contents / Pathways
  5. Introduction
  6. 01 #TheDress
  7. 02 Accessibility
  8. 03 Additive Mixture
  9. 04 Advancing and Receding
  10. 05 Albers’s Interaction of Color
  11. 06 Atmospheric Perspective
  12. 07 Balance
  13. 08 Basic Color Terms
  14. 09 Bauhaus
  15. 10 Bezold Effect
  16. 11 Black and White
  17. 12 Blue Light
  18. 13 Brand Colors
  19. 14 Camouflage
  20. 15 Character Zones
  21. 16 Chemistry of Chromophores
  22. 17 Chiaroscuro
  23. 18 Chroma
  24. 19 Chromophobia
  25. 20 CIE System
  26. 21 Cinematic Color
  27. 22 CMYK
  28. 23 Color Constancy
  29. 24 Color Field Painting
  30. 25 Color Forecasting
  31. 26 Color Literacy
  32. 27 Color Management
  33. 28 Color Meaning
  34. 29 Color Measurement
  35. 30 Color Order Systems
  36. 31 Color Scales
  37. 32 Color Schemes
  38. 33 Color Temperature
  39. 34 Colorants
  40. 35 Colorways
  41. 36 Complementary Colors
  42. 37 Context
  43. 38 Contrast
  44. 39 Electromagnetic Spectrum
  45. 40 Emotion and Color
  46. 41 Environmental Color Design
  47. 42 Flat Color
  48. 43 Fluorescence
  49. 44 Gamuts
  50. 45 Geography of Color
  51. 46 Goethe’s Theory of Colours
  52. 47 Gradients
  53. 48 Grisaille
  54. 49 Harmony
  55. 50 Hue Angle
  56. 51 Hue Circle
  57. 52 Human Visual System
  58. 53 Impressionism
  59. 54 Infographic Color
  60. 55 International Klein Blue
  61. 56 Itten’s The Art of Color
  62. 57 LED Color
  63. 58 Lighting
  64. 59 Lightness
  65. 60 Limited Color Vision
  66. 61 Local Color
  67. 62 Maxwell
  68. 63 Metamerism
  69. 64 Monochromatic
  70. 65 Munsell System
  71. 66 Natural Color System
  72. 67 Nature’s Light
  73. 68 Near Neutrals
  74. 69 Newton’s Opticks
  75. 70 Op Art
  76. 71 Palettes
  77. 72 Pantone
  78. 73 Partitive Mixture
  79. 74 Perception Triangle
  80. 75 Permanence
  81. 76 Pointillism
  82. 77 Primary Colors
  83. 78 Rayleigh Scattering
  84. 79 RGB
  85. 80 Safety Colors
  86. 81 Shadows
  87. 82 Simultaneous Contrast
  88. 83 Spectral Hues
  89. 84 Structural Color
  90. 85 Subtractive Mixture
  91. 86 Successive Contrast
  92. 87 Sustainable Color
  93. 88 Symbolic Color
  94. 89 Synesthesia
  95. 90 Technicolor
  96. 91 Texture
  97. 92 Three Dimensions of Color
  98. 93 Tint, Shade, and Tone
  99. 94 Traditional Color Theory
  100. 95 Transparency Effect
  101. 96 Trichromacy
  102. 97 Undertone
  103. 98 Unique Hues
  104. 99 Warm and Cool
  105. 100 White Balance
  106. Acknowledgments
  107. About the Authors
  108. Photo Credits
  109. Copyright