eBook - ePub

Digital Business

Name: Digital Business
Author: Patrice Seuwou

Navigating the Digital Landscape and Thriving in the Digital Economy

Patrice Seuwou,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Business

Navigating the Digital Landscape and Thriving in the Digital Economy

Patrice Seuwou,

About this book

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.

This work begins by examining the rise of digital business and the disruption it caused within traditional industries. Chapters then delve into key topics such as building a digital business strategy, designing a strong online presence, e-commerce, digital marketing, data analytics, cybersecurity and more. Written in a clear and accessible style, the author provides real-world examples to illustrate how successful companies have leveraged digital technologies to drive growth and achieve their business goals. Each chapter features case studies, learning objectives and key discussion questions to augment student learning.

This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics. It will also be valuable reading for reflective practitioners in the industry.

This book is accompanied by online resources including PowerPoint slides, an instructor's manual, a test bank of questions, and worksheets for each chapter, providing instructors with the necessary tools to keep their courses up to date, engaging, and effective in preparing students for the ever-changing digital business landscape.

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Yes, you can access Digital Business by Patrice Seuwou in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.