Strategic Digital Transformation

A Results-Driven Approach

Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz

• Publisher: Routledge
• Year: 2025
• eBook ISBN: 9781040394014
• Topic: Business
• Subtopic: Business Development
• Index: Business

Emerging technologies are having a profound impact upon individuals and organisations. The "always on" attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact – but how a business can turn the tools into an economic and organisational advantage is not always clear.

This new edition of Strategic Digital Transformation enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. These solutions are significantly shaped by the need for organisational digital maturity, high levels of digital and cultural interoperability and the purposeful application of AI. With four key areas of focus, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. All chapters have been completely revised and updated to reflect advances in technology and to highlight the social and economic consequences of digital transformation.

This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.

Table of contents

• Cover
• Half-Title Page
• Series Page
• Title Page
• Copyright Page
• Table of Contents
• List of Figures
• List of Tables
• 1 Why do strategic digital transformation?
• 2 How to critically understand the digital landscape
• 3 What is organisational digital maturity?
• 4 Organisational sustainability through digital transformation
• 5 Internalising external stimulus
• 6 Managing the digital transformation of an organisation
• 7 How to become a digitally-enabled and visionary leader
• 8 Horizon scanning: Cautionary tales
• 9 The challenge of new, ever-changing technology and how to keep up
• 10 Conducting a competitor analysis in the digital age
• 11 Understanding your stakeholders
• 12 A systems-based internal audit of your organisation: Skills, resources, culture (and resistance)
• 13 The value of transparency, sharing, customisation, boldness and openness
• 14 Overcoming the legacy of processes, systems and people
• 15 The cost of change
• 16 What to plan and when to make decisions with data
• 17 Securability and cybersecurity
• 18 How to create responsive business models
• 19 Changing and inspiring others: Using events for innovation
• 20 Managing people: Patterns of behaviour
• 21 Enabling change: Co-creation, co-production and co-consumption
• 22 Digital transformation and services
• 23 Embedding innovation
• 24 Measuring digital transformation
• 25 Read me first: The importance of continuous change
• Glossary of terms
• Index