Digital Communication Management
Theories and Practices for a Global and Volatile World
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Digital Communication Management
Theories and Practices for a Global and Volatile World
About this book
This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective.
The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners – collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter's topics. These and other pedagogical tools – as well as the newly emerging Digital Media-Arena (DMA) Framework – orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling).
This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com/9781032671307
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Information
Table of contents
- Cover
- Endorsements
- Half Title
- Title
- Copyright
- Contents
- List of Figures
- List of Tables
- Foreword
- 1 Introduction to digital communication management in a global and volatile world
- 2 Digital stakeholder relations and issues management
- 3 Digital campaigns and strategic communication planning
- 4 Digital reputation and expectation management
- 5 Digital media and influencer relations
- 6 Digital marketing communication and branding
- 7 Digital content management
- 8 Digital crisis and risk communication
- 9 Misinformation and communication hijacking
- 10 Digital investor relations
- 11 Digital internal communication
- 12 Digital social responsibility and sustainability communication
- 13 Behavioral economics, data analytics, and communication evaluation
- 14 The future of digital communication management in a global and volatile world
- Index