eBook - ePub

From Solo to Scaled

Name: From Solo to Scaled
Author: Natalie Marie Dunbar

Building a Sustainable Content Strategy Practice

Natalie Marie Dunbar,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

From Solo to Scaled

Building a Sustainable Content Strategy Practice

Natalie Marie Dunbar,

About this book

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.

Who Should Read This Book?

This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.

Takeaways

Use this book to:

Create a content strategy practice blueprint and make the business case for it to upper management in your organization.
Show what success looks like and how to measure it.
Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise.
Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.
Learn how to present the content practice’s work to leadership in language that leaders understand.
Use a handy checklist to audit and improve your own practice–building.

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Yes, you can access From Solo to Scaled by Natalie Marie Dunbar in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Computer Science General. We have over one million books available in our catalogue for you to explore.