eBook - ePub

Entrepreneurial Vernacular

Name: Entrepreneurial Vernacular
ISBN: 9781421433295

Developers' Subdivisions in the 1920s

Carolyn S. Loeb,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Entrepreneurial Vernacular

Developers' Subdivisions in the 1920s

Carolyn S. Loeb,

About this book

During the 1920s, enterprising realtors, housing professionals, and builders developed the models that became the inspiration for the subdivision tract housing now commonplace in the U.S.

Originally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.

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Yes, you can access Entrepreneurial Vernacular by Carolyn S. Loeb in PDF and/or ePUB format, as well as other popular books in Architecture & Residential Architecture. We have over one million books available in our catalogue for you to explore.