eBook - ePub

Ford Mustang

Name: Ford Mustang
ISBN: 9781445687896

The First Generation

Clive Branson,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Ford Mustang

The First Generation

Clive Branson,

About this book

No one anticipated quite how thoroughly the Ford Mustang would catch the imagination of the American public. The Mustang was marketed as the all-American classic and introduced what became known as the 'Pony Car' - an affordable, compact, highly styled car with a sporty or performance-oriented image - and a revolutionary example of automotive design in the United States. The company made over a billion dollars selling over 400,000 units in its debut year. It took only eighteen months for Ford to hit the million Mustang mark, making it Ford's most successful launch since the Model A. Today's car sales don't even scratch the number of Mustangs sold in their first year. In over fifty years of production, Ford has sold 9 billion Mustangs worldwide. This book focuses on the first generation (1964-73) and the evolution of the Ford Mustang. This was an era when Mustang became synonymous with the name Ford and set an unprecedented benchmark for all rivals to follow. Its popularity was an emotional connection based on its unique and adaptable styling, its performance and its affordability.

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Yes, you can access Ford Mustang by Clive Branson in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Automotive Transportation & Engineering. We have over one million books available in our catalogue for you to explore.