eBook - ePub

Inspired by Data

Name: Inspired by Data
ISBN: 9791281627147

AI's Transformative Role in Corporate Communication

Giuseppe Mayer,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Inspired by Data

AI's Transformative Role in Corporate Communication

Giuseppe Mayer,

About this book

This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgment as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology' s role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business.

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Yes, you can access Inspired by Data by Giuseppe Mayer in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.