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eBook - ePub
About this book
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and man-age the export of goods and services, and more generally, to activate the internationalization process. In this perspective, the book represents a true guidebook for a profession on the rise. From company assessment to market analysis, from defining the entry strategy into target countries to designing the business model, from risk assessment to business plan drafting and implementation to KPI monitoring.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Export Manager by Luca Gatto,Marco San Filippo in PDF and/or ePUB format, as well as other popular books in Business & Foreign Exchange. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Description
- Biography
- Title
- Copyright
- Table of Contents
- Preface, by Beniamino Quintieri
- Foreword, by Dario Liguti
- Introduction
- 1 The Export Manager in the Company
- 2 Company Assessment
- 3 Market Analisys
- 4 Definition of Entry Strategy
- 5 Foreign Business Model
- 6 Risk Assessment and Management
- 7 Export Business Plan
- 8 Implementation of the Export Business Plan
- 9 The Day by Day of the Export Manager
- 10 Monitoring and Fine Tuning of the Export Business Plan
- Thanks
- Bibliography