eBook - ePub

CEO Branding in the Global Reputation Economy

Name: CEO Branding in the Global Reputation Economy
ISBN: 9791281627246

Stefania Micaela Vitulli,

Gabrile Ghini,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

CEO Branding in the Global Reputation Economy

Stefania Micaela Vitulli,

Gabrile Ghini,

About this book

The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local " human touch" will win the challenge. For this reason, CEOs must know how to transform themselves from seducers to pioneers: companies, and no longer just NGOs or parties, are seen as the engine of sustainable change. This work combines a theoretical framework for successful reputation management models with extensive pragmatic research. Insights from 15 Italian CEOs and 14 international CEOs illustrate how they have addressed reputation challenges with strategic and adaptive approaches. In addition, two field studies show that small and medium-sized enterprises and talent acquisition are critical focal points for developing response strategies to market demands and stakeholder expectations. An essential and complete guide for executives, C-level and senior managers aspiring to the role of CEO and those supporting them in brand building.

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Yes, you can access CEO Branding in the Global Reputation Economy by Stefania Micaela Vitulli,Gabrile Ghini in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.