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eBook - ePub
What's Fashion? It's Method!
About this book
This book is an editorial project on the meanings of Fashion System today in a future perspective. Its purpose is standing out among the publications on the subject because of its easy approach to this very interesting and fully investigated world. It will be particularly interesting for students on the subject because it introduces them to the huge range of issues raised by the creative, production and communication processes involved in fashion businesses.
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Yes, you can access What's Fashion? It's Method! by Carla Lunghi,Francesca Romana Rinaldi,Marco Turinetto in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Copertina
- Frontespizio
- Copyright
- Table of Contents
- Preface
- Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets
- 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini
- 2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi
- 3 Fashion Future: Crafting Innovative Business Models in Fashion by Francesca Romana Rinaldi
- 4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture by Marco Turinetto
- 5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design by Susanne Kreuzer and Silvia Festa
- 6 Fashion in the Age of Digital Collaborative Production by Silvia Mazzucotelli Salice
- 7 Made in Italy: Performance of the Italian Leading Groups by Nicola Guerini and Paola Varacca Capello
- Appendix 1. Method of Defining Positioning of Enterprises in the Sample
- Appendix 2. Main Features of the Companies in the Sample
- Milano Fashion Institute
- The Authors