eBook - ePub

Welcome to the Fifth Estate

Name: Welcome to the Fifth Estate
Author: Geoff Livingston

How to Create and Sustain a Winning Social Media Strategy

Geoff Livingston,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Welcome to the Fifth Estate

How to Create and Sustain a Winning Social Media Strategy

Geoff Livingston,

About this book

A refreshing, realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community. Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.

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Yes, you can access Welcome to the Fifth Estate by Geoff Livingston in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.