The Business of Sustainable Wine
eBook - ePub
Available until 15 Jan |Learn more

The Business of Sustainable Wine

How to Build Brand Equity in a 21 Century Wine Industry

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 15 Jan |Learn more

The Business of Sustainable Wine

How to Build Brand Equity in a 21 Century Wine Industry

About this book

Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume. Wine is no exception. In World of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. World of Sustainable Wine analyzes sustainability trends in wine regions around the world. Drawing on case studies from a multitude of commodity industries, Taylor gives producers the tools to integrate sustainability into their winegrowing and marketing, and retailers' procurement managers will learn how to assess sustainable attributes of wines on offer. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contigent for ethical and organic products.

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Yes, you can access The Business of Sustainable Wine by Sandra Taylor in PDF and/or ePUB format, as well as other popular books in Business & Agribusiness. We have over one million books available in our catalogue for you to explore.

Information

Year
2017
eBook ISBN
9781935879176

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
  6. Chapter 1 Sustainability Defined: Agriculture, Consumption, and the Triple Bottom Line
  7. Chapter 2 Sustainability in Wine: Organic, Biodynamic, Sustainable, and Conventional Viticulture and Winemaking
  8. Chapter 3 Sustainability Around the World of Wine: A Review of Sustainable Certification Programs by Region and Industry Associations
  9. Chapter 4 Sustainability and the Customer: Educating and Marketing to the Consumer
  10. Chapter 5 Role of the Trade—Distributors, Retailers, and Restaurants: Educating the Crowd
  11. Chapter 6 Social Responsibility to Workers, Community, and Business Ethics
  12. Chapter 7 Measuring Sustainability and Carbon Emissions: Life Cycle Analysis and the Wine Value Chain
  13. Chapter 8 Conclusion: Greener Wines and a Better World
  14. Author Biography
  15. Acknowledgments