
The Business of Sustainable Wine
How to Build Brand Equity in a 21 Century Wine Industry
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Business of Sustainable Wine
How to Build Brand Equity in a 21 Century Wine Industry
About this book
Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume. Wine is no exception. In World of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. World of Sustainable Wine analyzes sustainability trends in wine regions around the world. Drawing on case studies from a multitude of commodity industries, Taylor gives producers the tools to integrate sustainability into their winegrowing and marketing, and retailers' procurement managers will learn how to assess sustainable attributes of wines on offer. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contigent for ethical and organic products.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Introduction
- Chapter 1 Sustainability Defined: Agriculture, Consumption, and the Triple Bottom Line
- Chapter 2 Sustainability in Wine: Organic, Biodynamic, Sustainable, and Conventional Viticulture and Winemaking
- Chapter 3 Sustainability Around the World of Wine: A Review of Sustainable Certification Programs by Region and Industry Associations
- Chapter 4 Sustainability and the Customer: Educating and Marketing to the Consumer
- Chapter 5 Role of the Trade—Distributors, Retailers, and Restaurants: Educating the Crowd
- Chapter 6 Social Responsibility to Workers, Community, and Business Ethics
- Chapter 7 Measuring Sustainability and Carbon Emissions: Life Cycle Analysis and the Wine Value Chain
- Chapter 8 Conclusion: Greener Wines and a Better World
- Author Biography
- Acknowledgments