eBook - ePub

Dark Art

Name: Dark Art
Author: Tim Burt

The Changing Face of Public Relations

Tim Burt,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Dark Art

The Changing Face of Public Relations

Tim Burt,

About this book

An industry insider's timely analysis of a field in flux

Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.

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Yes, you can access Dark Art by Tim Burt in PDF and/or ePUB format, as well as other popular books in Business & Business Biographies. We have over one million books available in our catalogue for you to explore.