eBook - ePub

Crowdfunding

Name: Crowdfunding
ISBN: 9781783961627

The Corporate Era

Dan Marom,

Richard Swart,

Kevin Berg Grell,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Crowdfunding

The Corporate Era

Dan Marom,

Richard Swart,

Kevin Berg Grell,

About this book

Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship – functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book – the first to tackle the subject – will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit. It is essential reading for all corporates, from midsize to multinational. The first era of crowdfunding was defined by the entrepreneur; the second will be defined by the enterprise.

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Yes, you can access Crowdfunding by Dan Marom,Richard Swart,Kevin Berg Grell in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.