
The Smart Entrepreneur
Part II: From Idea to Business Proposition
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.
Part II looks at the broadening of an initial idea for a product, service, or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and inventions from imitation by competitors, and how to draw on this information to shape a commercial strategy.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Title Page
- Acknowledgements
- Contents
- Introduction
- 4. Segmenting Your Market and Using Preferred Witnesses
- 5. Carving Out A Place In Your Business Environment
- 6. Protecting Your Business Ideas From Imitation
- 7. Choosing Entrepreneurial Strategies For Entering New Markets
- Epilogue: The Entrepreneurial Business Case
- Copyright