What Home Buyers Really Want, 2021 Edition

Rose Quint

• Publisher: BuilderBooks
• eBook ISBN:
  9780867187847
• Year: 2021

This resource is the latest in NAHB's long commitment to home buyer preferences research. It provides the most current and accurate information on buyer preferences so that you can deliver the home (and community) that today's buyers want and are willing to pay for. In this latest study, the analysis shows not only what the typical, average buyer wants in terms of features, layout, technology, or community amenities, but also how those preferences differ based on demographic factors, such as age, race/ethnicity, geographic location, income, or price point.

Table of contents

• Cover
• Title Page
• Copyright
• Table of Contents
• Acknowledgements
• Executive Summary
• 1. Impact of COVID-19 on Home Buyer Preferences
• 2. Home Type, Price & Size
• 3. Room Layout & Design
• 4. The Most Wanted—and Unwanted—Features
• 5. Kitchen & Baths
• 6. Windows, Doors, Flooring & Decorative Features
• 7. Specialty Rooms & Features
• 8. Accessibility & Exterior Features
• 9. Green Homes & Features
• 10. Technology in the Home
• 11. Choosing a Community
• 12. Trade-Offs Buyers Are Willing to Make
• 13. Survey Methodology & Profile of Respondents
• Appendix A. Detailed Tables
• Appendix B. Survey Questionnaire