Customer Magic – The Macquarie Way
eBook - ePub

Customer Magic – The Macquarie Way

How to reimagine customer experience to transform your business

  1. 173 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Customer Magic – The Macquarie Way

How to reimagine customer experience to transform your business

About this book

FROM #1 NEW YORK TIMES BESTSELLING AUTHOR, JOSEPH A. MICHELLI It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It's that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli - the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks - was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie's commitment to delivering customer value, shares transferrable knowledge on: * identifying customer pain points and develop solutions to remove that pain * crafting a compelling unique value proposition geared to your target market that will create and sustain a customer experience culture * attract, select, grow and retain customer service talent and subject matter expertise * setting, measuring, tracking and incentivising mission-critical business goals and customer-driven growth * innovating solutions that meet your customers' stated and unstated needs * maintain a growth mindset and leave a legacy of business and customer success. Customer Magic speaks to business owners and team members at all levels, in organisations of all sizes, who want to transform customer experience to drive growth in their own business. This book will inspire, spark action and empower you to make your own brand of magic

Information

Publisher
Major Street Publishing
Year
2023
Topic
Business
eBook ISBN
9781922611888
Subtopic
Corporate Governance
Index
Business

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Foreword
  7. Chapter 1: Macquarie’s Customer Magic
  8. Chapter 2: David (and Aidan) Against Goliath
  9. Chapter 3: From Purpose to Culture
  10. Chapter 4: It’s Always About the People
  11. Chapter 5: Seeking Freedom Within Boundaries
  12. Chapter 6: The Art and Science of World-class Customer Experience Delivery
  13. Chapter 7: A Noah’s Ark of Innovation
  14. Chapter 8: Zigging when Others Zag
  15. Chapter 9: Looking to the Future with Macquarie’s Magic
  16. About the Author
  17. References
  18. Index

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Yes, you can access Customer Magic – The Macquarie Way by Joseph A. Michelli in PDF and/or ePUB format, as well as other popular books in Business & Corporate Governance. We have over 1.5 million books available in our catalogue for you to explore.