
eBook - ePub
Available until 15 Jan |Learn more
The New and Complete Business of Licensing
The Essential Guide to Monetizing Intellectual Property
This book is available to read until 15th January, 2026
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Available until 15 Jan |Learn more
The New and Complete Business of Licensing
The Essential Guide to Monetizing Intellectual Property
About this book
This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The New and Complete Business of Licensing by Greg Battersby,Danny Simon in PDF and/or ePUB format, as well as other popular books in Business & Business Law. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- About the Authors
- Preface.xhtml
- About the Contributors
- Chapter 1 Defining the World of Licensing
- Chapter 2 History of Licensing
- Chapter 3 The Licensing Industry Today
- Chapter 4 The License Agreement
- Chapter 5 Compensation and Royalty Rates
- Chapter 6 Identifying and Clearing Licensing Properties
- Chapter 7 Selecting the Right License for Your Products
- Chapter 8 The LicensorāLicensee Relationship
- Chapter 9 Licensing Agents and Consultants
- Chapter 10 The Retailerās Role in Licensing
- Chapter 11 Best Practices for Licensors
- Chapter 12 Best Practices for Licensees
- Chapter 13 Marketing and Promoting Licensing Properties and Licensed Products
- Chapter 14 Protecting Licensing Properties
- Chapter 15 International Licensing
- Chapter 16 International Intellectual Property Protection
- Chapter 17 Battersbyās Rules on Licensing
- Chapter 18 Simon Says About Licensing
- Chapter 19 Ethics and Social Compliance
- Chapter 20 Most Common Mistakes in Licensing
- Chapter 21 Special Considerations for Different Types of Properties/Products
- Chapter 22 Accounting, Auditing and Tax Considerations
- Chapter 23 Dealing with Infringers and Counterfeiters
- Appendices