The New and Complete Business of Licensing
eBook - ePub
Available until 15 Jan |Learn more

The New and Complete Business of Licensing

The Essential Guide to Monetizing Intellectual Property

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 15 Jan |Learn more

The New and Complete Business of Licensing

The Essential Guide to Monetizing Intellectual Property

About this book

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

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Yes, you can access The New and Complete Business of Licensing by Greg Battersby,Danny Simon in PDF and/or ePUB format, as well as other popular books in Business & Business Law. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kent Press
Year
2018
eBook ISBN
9781888206128

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. About the Authors
  7. Preface.xhtml
  8. About the Contributors
  9. Chapter 1 Defining the World of Licensing
  10. Chapter 2 History of Licensing
  11. Chapter 3 The Licensing Industry Today
  12. Chapter 4 The License Agreement
  13. Chapter 5 Compensation and Royalty Rates
  14. Chapter 6 Identifying and Clearing Licensing Properties
  15. Chapter 7 Selecting the Right License for Your Products
  16. Chapter 8 The Licensor–Licensee Relationship
  17. Chapter 9 Licensing Agents and Consultants
  18. Chapter 10 The Retailer’s Role in Licensing
  19. Chapter 11 Best Practices for Licensors
  20. Chapter 12 Best Practices for Licensees
  21. Chapter 13 Marketing and Promoting Licensing Properties and Licensed Products
  22. Chapter 14 Protecting Licensing Properties
  23. Chapter 15 International Licensing
  24. Chapter 16 International Intellectual Property Protection
  25. Chapter 17 Battersby’s Rules on Licensing
  26. Chapter 18 Simon Says About Licensing
  27. Chapter 19 Ethics and Social Compliance
  28. Chapter 20 Most Common Mistakes in Licensing
  29. Chapter 21 Special Considerations for Different Types of Properties/Products
  30. Chapter 22 Accounting, Auditing and Tax Considerations
  31. Chapter 23 Dealing with Infringers and Counterfeiters
  32. Appendices