Lies Startups Tell Themselves to Avoid Marketing
eBook - ePub

Lies Startups Tell Themselves to Avoid Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Lies Startups Tell Themselves to Avoid Marketing

About this book

So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.

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Yes, you can access Lies Startups Tell Themselves to Avoid Marketing by Sandra Holtzman in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SelectBooks
Year
2007
eBook ISBN
9781590799529
Edition
0
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. How to Use this Book
  8. Lie #1 If I Build It, They Will Come.
  9. Lie #2 There Is No Point in Promoting My Product Until It’s Completely Ready.
  10. Lie #3 I Don’t Have to Market Now Since I Have Better Science Than the Big Guys. Or, My Ideas Will Be Stolen If I Market.
  11. Lie #4 I Have to Show a Profit Before I Can Market.
  12. Lie #5 I Only Need a Web Site.
  13. Lie #6 I Need to Do Public Relations First.
  14. Lie #7 I Know How to Market.
  15. Lie #8 I Have a Business Plan; I Don’t Need a Marketing Plan.
  16. Lie #9 Only a Technical Person Can Market My Product.
  17. Lie #10 I Can Get the Work Done Cheaper.
  18. No More Lies
  19. Biographies of Those Quoted
  20. About the Authors