
- 243 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Capital War: How Foreign Companies Fight Their War in China
About this book
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage provided by leading Chinese business and finance professor Wang Kangmao. Part of the practical new Cases in Modern Chinese Business series, the book offers insights and analysis on how business is done in China. (Series: Cases in Modern Chinese Business) [Subject: Asian Studies, Chinese Studies, Business]
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Capital War: How Foreign Companies Fight Their War in China by Wang Kangmao in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Preface
- Table of Contents
- Chapter I Caterpillar: Devil or Angel
- Chapter II Mittal: Warning of Capital War
- Chapter III Alcatel's Battle in China
- Chapter IV Danone: An Invader with Capital
- Chapter V French SEB: Enjoying a Feast of Capital
- Chapter VI BMW: Fight for Control Power
- Chapter VII UBS: Capital War in China
- Chapter VIII L'Oreal: The Battle of Brand Acquisition in China
- Chapter IX Toyota: Cunning Strategy in China
- Chapter X German Bayer: Monopoly Ambition under Varnish
- Chapter XI Johnson & Johnson: Capital Plunder in China
- Chapter XII Coca-Cola: Different Fate due to Different
- References
- Copyright