The Branded Gentry
eBook - PDF

The Branded Gentry

How A New Era of Entrepreneurs Made Their Names

  1. 321 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Branded Gentry

How A New Era of Entrepreneurs Made Their Names

About this book

Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illuminating journey, described through13 compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top—and what is involved when you have your name above the door.

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Yes, you can access The Branded Gentry by Charles Vallance,David Hopper in PDF and/or ePUB format, as well as other popular books in Business & Business Biographies. We have over one million books available in our catalogue for you to explore.

Information

Year
2013
eBook ISBN
9781909653030
Edition
0

Table of contents

  1. Front Cover
  2. Copyright
  3. Dedication
  4. Contents
  5. Introduction
  6. Prologue: Eponymous beginnings
  7. 1. LORD BELL OF BELGRAVIA
  8. 2. JOHNNIE BODEN
  9. 3. EMMA BRIDGEWATER
  10. 4. JACKIE COOPER
  11. 5. SIR JAMES DYSON
  12. 6. SIR JOHN HEGARTY
  13. 7. ROBERT HISCOX
  14. 8. TONY LAITHWAITE
  15. 9. DAVID ARMSTRONG-JONES, VISCOUNT LINLEY
  16. 10. JULIAN RICHER
  17. 11. LORD SAINSBURY OF PRESTON CANDOVER, KG
  18. 12. SIR PAUL SMITH
  19. 13. JONATHAN WARBURTON
  20. Epilogue: What’s in a name?
  21. Acknowledgements
  22. Index