eBook - ePub

Buy Now, Pay Later

Name: Buy Now, Pay Later
ISBN: 9781761062360

The Extraordinary Story of Afterpay

Jonathan Shapiro,

James Eyers,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Buy Now, Pay Later

The Extraordinary Story of Afterpay

Jonathan Shapiro,

James Eyers,

About this book

The fascinating behind the scenes story of the brash Aussie technology start up that changed the way a whole generation around the world does their shopping.
Millennials love it. Amateur investors made millions out of it, and its founders became billionaires. But professional investors steered clear, regarding it as over-valued. In a few short years, the Australian startup Afterpay has put a rocket under consumer finance and birthed a global industry. It pioneered the four-payments model that allows customers to bypass credit cards for online shopping and budgeting, with the cost borne by the retailer. Just five years after it was founded, Afterpay had changed the way a generation went shopping, how brands from big banks to fashion labels win customers, and how institutions value companies.
Buy Now, Pay Later recounts the dramatic behind-the-scenes story of the founding and rise of Afterpay. It reveals the network of business and personal relationships that enabled the company to finance its speedy growth and the maneuevring that enabled it to escape regulation for years, as well as the near-death experiences and rising concern that it is getting young people hooked on debt. Drawing on years of on-the-ground reporting and interviews with key figures involved in their rollercoaster ride, this is the Afterpay story told in full.

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Yes, you can access Buy Now, Pay Later by Jonathan Shapiro,James Eyers in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over one million books available in our catalogue for you to explore.