eBook - ePub

Better by Design

Name: Better by Design
ISBN: 9781445642963

Shaping the British Airways Brand

Paul Jarvis,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Better by Design

Shaping the British Airways Brand

Paul Jarvis,

About this book

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

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Yes, you can access Better by Design by Paul Jarvis in PDF and/or ePUB format, as well as other popular books in Business & Transportation Industry. We have over one million books available in our catalogue for you to explore.