Tourism Agility in Times of Crisis and Uncertainty 2
eBook - PDF

Tourism Agility in Times of Crisis and Uncertainty 2

Between Marketing-Communication and Sustainability

  1. 245 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Tourism Agility in Times of Crisis and Uncertainty 2

Between Marketing-Communication and Sustainability

About this book

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.

Tourism Agility in Times of Crisis and Uncertainty 2 explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.

The book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.

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Yes, you can access Tourism Agility in Times of Crisis and Uncertainty 2 by Sylvie Christofle in PDF and/or ePUB format, as well as other popular books in Business & Financial Risk Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley-ISTE
Year
2025
Print ISBN
9781786309952
eBook ISBN
9781394388240
Edition
1
Topic
Business
Subtopic
Financial Risk Management
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword. Thinking on Tourist Destinations as Complex Systems in Times of Uncertainty
  6. Acknowledgments
  7. Introduction to the Authors of the Two Volumes
  8. Introduction
  9. Part 1. Marketing and Communication at the Heart of Tourism Agility: Stories from Actors and Regions
  10. Part 2. Sustainability: A Challenge for Tourism Agility?
  11. Conclusion
  12. List of Authors for the Two Volumes
  13. Index
  14. Summary of Volume 1
  15. Other titles from ISTE in Science, Society and New Technologies
  16. EULA