- 135 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.
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Yes, you can access Communicating Corporate Social Responsibility by Kristie Byrum in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Preface
- Introduction
- The Corporate Social Responsibility/Corporate Reputation Connection
- Overcoming Skepticism with the Trust Factor
- A Credible Source to Carry the Corporate Social Responsibility Message
- Creating and Sharing Credible CSR Information
- Social Media Engagement in a CSR Program
- Promoting Purchase Intention through Corporate Social Responsibility Communication
- Measuring Corporate Social Responsibility Programs
- The Future of CSR Communication
- Bibliography
- Index
- About the Author