Applied Business Rhetoric
eBook - PDF

Applied Business Rhetoric

  1. 239 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Applied Business Rhetoric

About this book

In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

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Yes, you can access Applied Business Rhetoric by Elizabeth C. Tomlinson in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Business General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Chapter 1: Introduction
  9. Part I: Launching Businesses
  10. Chapter 2: Audience and the Creation of Adherence
  11. Chapter 3: Topoi and Foundersā€™ Initial Audiences
  12. Chapter 4: Stasis as Heuristic: The Development of Early-Stage Businesses
  13. Chapter 5: Stasis for Analysis: Appealing to Investors
  14. Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers
  15. Chapter 7: Epideictic Rhetoric: Foundersā€™ Approaches to Establishing Shared Values
  16. Part II: Sustaining Businesses
  17. Chapter 8: Case Study: A Longitudinal Examination of a Businessā€™s Rhetorical Work in Creating Customer Adherence through Their Website
  18. Chapter 9: Loci: Using Corporate Social Media to Connect with Customers
  19. Chapter 10: Kairos and the Timely Pivot
  20. Chapter 11: Metaphors and Annual Reports
  21. Chapter 12: Visual Rhetoric in Business Documents
  22. Chapter 13: Conclusion
  23. References
  24. Index
  25. About the Author