eBook - ePub

Polls, Expectations, and Elections

Name: Polls, Expectations, and Elections
ISBN: 9780739191507

TV News Making in U.S. Presidential Campaigns

Richard Craig,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Polls, Expectations, and Elections

TV News Making in U.S. Presidential Campaigns

Richard Craig,

About this book

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today's media environment that most Americans would recognize has not been identified in the public mind: expectation setting. Journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they're leading or trailing in public opinion polls. Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns follows therise and proliferation of this phenomenon through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968–2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. He argues that with the combination of heightened coverage of campaigns and the omnipresence of poll data, campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet "expectations" of what the candidate at a given position in the polls should do on the campaign trail. Highlighting the change in news media and candidate coverage, Polls, Expectations, and Elections will appeal to scholars of media studies, political communication, and journalism.

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Yes, you can access Polls, Expectations, and Elections by Richard Craig in PDF and/or ePUB format, as well as other popular books in Social Sciences & Communication Studies. We have over one million books available in our catalogue for you to explore.