eBook - ePub
Marketing Literature and Posthumous Legacies
The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Marketing Literature and Posthumous Legacies
The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
About this book
Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author's prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing Literature and Posthumous Legacies by Yuri Leving,Frederick H. White in PDF and/or ePUB format, as well as other popular books in History & 20th Century History. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Acknowledgments
- Introduction
- Part I: The Andreevs
- Chapter 1: The Early Visual Marketing of Leonid Andreev
- Chapter 2: Marketing Strategies
- Chapter 3: The Role of the Scholar in the Consecration of Leonid Andreev (1950s to Present)
- Chapter 4: Creating Posthumous Legacies
- Chapter 5: Market Pressures
- Part II: The Nabokovs
- Chapter 6: Nabokov and the Publishing Business
- Chapter 7: Plaster, Marble, Prize
- Chapter 8: The Visual Marketing of Nabokov
- Chapter 9: “Nabokov-7” Posthumously
- Chapter 10: Interpreting Voids
- Conclusion
- Captions
- Bibliography
- About the Authors