50 Ways to Understand Communication
eBook - ePub

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

About this book

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

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Information

Publisher
Rowman & Littlefield
Year
2006
Edition
1
eBook ISBN
9780742569218
Topic
Literature
Subtopic
Literary Criticism Theory
Index
Literature

Table of contents

  1. Title Page
  2. Copyright Page
  3. Table of Contents
  4. Acknowledgements
  5. Introduction: How You Can Use This Book
  6. 1 Words and Communication
  7. 2 Signs and Semiotics
  8. 3 When I Use a Word, Humpty Dumpty Said . . .
  9. 4 Antithetical Meanings of Words
  10. 5 Society Precedes the Individual
  11. 6 Language Codes
  12. 7 The Structuralist Perspective
  13. 8 Culture and the Unconscious
  14. 9 The Importance of Metaphor
  15. 10 A Model of the Communication Process
  16. 11 The Lasswell Formula
  17. 12 Art and Society: A Model
  18. 13 Dialogic Aspects of Communication
  19. 14 Conversation as Narrative
  20. 15 Men and Women Use Language Differently
  21. 16 Black Speech
  22. 17 People of Color and the Media
  23. 18 Nonverbal Communication
  24. 19 Facial Expressions
  25. 20 Fashion as Communication
  26. 21 Symbolism and Religion
  27. 22 The Meaning of Symbols
  28. 23 The House as a Symbol of Femininity
  29. 24 Miss America’s Mythic Significance
  30. 25 Images of Women in Advertising
  31. 26 The Power of Advertising in Capitalist Societies
  32. 27 Myths and Society
  33. 28 Robinson Crusoe as Myth
  34. 29 Fairy Tales and the Psyche
  35. 30 Hot and Cool Media
  36. 31 The Impact of Postmodernism
  37. 32 The Postmodern Eye
  38. 33 Mind and Media
  39. 34 Cybertexts and Video Games
  40. 35 Digital Media
  41. 36 Smart Mobs
  42. 37 How Crowds Think
  43. 38 Television and Art
  44. 39 Amusing Ourselves to Death
  45. 40 narratives in the Media
  46. 41 Television Is a Dramatic Medium
  47. 42 The Power of Rock Music
  48. 43 Artistic Texts
  49. 44 Psychoanalysis and Literature
  50. 45 Humor and Communication
  51. 46 On Comedy
  52. 47 What Does Art Do?
  53. 48 Interpretation and Art
  54. 49 The Society of Spectacle
  55. 50 Representation and Difference
  56. Appendix: Learning Games and Activities
  57. Glossary
  58. Selected Bibliography
  59. Biographies of Key Text Authors
  60. Index
  61. About the Author

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Yes, you can access 50 Ways to Understand Communication by Arthur Asa Berger in PDF and/or ePUB format, as well as other popular books in Literature & Literary Criticism Theory. We have over 1.5 million books available in our catalogue for you to explore.