- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
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Information
Topic
PhilosophySubtopic
Ethics & Moral PhilosophyTable of contents
- Title Page
- List of Figures
- Acknowledgments
- Introduction
- Self and World: Story, Image, Brand
- Mass Moralizing
- Appendix: List of Advertising Sources
- Bibliography
- Index
- About the Author
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Yes, you can access Mass Moralizing by Phil Hopkins in PDF and/or ePUB format, as well as other popular books in Philosophy & Ethics & Moral Philosophy. We have over 1.5 million books available in our catalogue for you to explore.