- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.
Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.
Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Social Media by Hana S. Noor Al-Deen,John Allen Hendricks in PDF and/or ePUB format, as well as other popular books in Social Sciences & Digital Media. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Foreword
- Preface
- Acknowledgments
- Part I: Social Media and Social Networking
- Chapter 1: Facebook: How College Students Work It
- Chapter 2: Social Media and Persuasion: Crowdsourcing Arguments on Digital Networks
- Chapter 3: The Trivial Pursuits of Mass Audiences Using Social Media: A Content Analysis of Facebook Wall Posts by Fans of Top-Trending Television Programs
- Part II: Social Media and Education
- Chapter 4: Social Media in Education: Effects of Personalization and Interactivity on Engagement and Collaboration
- Chapter 5: You Can’t Go Back Now: Incorporating “Disruptive” Technologies in the Large Lecture Hall
- Chapter 6: Tweeting 101: Twitter and the College Classroom
- Chapter 7: Cultivating a Community of Learners: The Potential Challenges of Social Media in Higher Education
- Part III: Social Media and Strategic Communication
- Chapter 8: Attitudes and Perceptions about Social Media Among College Students and Professionals Involved and Not Involved in Strategic Communications
- Chapter 9: Beyond the Press Release: Social Media as a Tool for Consumer Engagement
- Chapter 10: Marketing and Branding in Online Social Media Environments: Examining Social Media Adoption by the Top 100 Global Brands
- Part IV: Social Media and Politics
- Chapter 11: Social Media and the Millennial Generation in the 2010 Midterm Election
- Chapter 12: Social Media and Youth Activism
- Chapter 13: Black Youth, Social Media, and the 2008 Presidential Election
- Part V: Social Media and Legal/Ethical Issues
- Chapter 14: Legal Pitfalls of Social Media Usage
- Chapter 15: The Realm of the Expected: Redefining the Public and Private Spheres in Social Media
- Chapter 16: Tweets, Blogs, Facebook and the Ethics of 21st-Century Communication Technology
- About the Editors
- About the Contributors