
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The Real Estate Agent Operating System
Turn Chaos Into Clarity. Turn Clients Into Closings.
Whether you're just starting out or already closing deals, today's market demands more than grit—it demands structure, strategy, and systems.
This isn't another motivational book. It's your complete operating system—built to help you scale your business, dominate your niche, and thrive in a market that's been transformed by the 2024 NAR settlement.
Inside, you'll find 40+ powerful Standard Operating Procedures (SOPs) that solve the most common pain points agents face today:
? Unpredictable income? You'll get lead-generation systems that work.
? Struggling to convert buyers? Learn how to use buyer agreements effectively and negotiate your commission with confidence.
? Wasting time on transactions? Follow clear workflows from contract to close.
? Losing referrals? Automate your follow-up and retention.
? Feeling stuck or overwhelmed? Step into a business that runs on process—not pressure.
You'll master every aspect of the business: from onboarding, marketing, pricing, negotiation, compliance, investor deals, luxury listings, to the exact steps needed to stay compliant with buyer rep agreements, MLS rule changes, and commission disclosure requirements.
Don't just close more deals. Own your market. This is the roadmap the industry should have given you on Day 1—and the upgrade seasoned pros didn't know they were missing.
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Information
Table of contents
- Title Page
- Copyright
- Contents
- Introduction
- ABOUT R|E OPERATING SYSTEMS
- 2024 INDUSTRY UPDATE
- PHASE 1 - FOUNDATION & PREPARATION
- Licensing, Onboarding & Compliance
- Choosing the Right Brokerage Firm
- Setting Up Your Real Estate Business
- Financial Management
- Legal & Ethical Best Practices
- Continuing Education & License Renewal
- PHASE 2 - BRANDING & BUSINESS OPERATION SETUP
- Personal Branding & Business Foundations
- Social Media & Content Strategy
- CRM & Lead Management System Setup
- Daily Power Hour
- Daily, Weekly & Monthly Business Routines
- Time Management & Productivity Systems
- PHASE 3 - LEAD GENERATION & PROSPECTING
- Lead Generation System & Prospecting Channels
- Scripts & Dialogue Library
- Referral Network Building
- Geo-Farming Blueprint
- Niche Domination
- Local Market Knowledge System
- PHASE 4 - CLIENT INTAKE & SALES OPERATIONS
- Representing the Buyer
- Buyer Representation Agreement
- Representing the Seller
- Market Adaptability & Pricing Strategy
- Commission Strategy
- Client Qualification & Onboarding Process
- Property Search & Listing Preparation
- MLS Input & Listing Launch
- Conducting Property Showings
- Open House Procedures
- Offer Preparation & Negotiation
- Luxury Listing System
- Investor-Focused System
- Transparent Client Communication
- PHASE 5 - TRANSACTION & CLOSING
- Contract-to-Close Transaction Management
- Working with Vendors, Inspectors & Lenders
- Closing Day Protocols
- PHASE 6 - POST-SALE & RETENTION
- Post-Closing Follow-Up & Client Retention
- Listing Expired or Withdrawn Properties
- Handling Difficult Clients & Conflict Resolution
- PHASE 7 - SCALE & LEGACY BUILDING
- Performance Tracking & Business Analytics
- Team Building & Scaling Your Business
- Agent Wellness System
- Mindset, Motivation & Resilience System