eBook - ePub
The Rules of Public Relations
Legal and Ethical Issues in Contemporary Practice
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today's PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.
Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.
Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.
For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.
Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.
Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.
For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of contemporary public relations.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Rules of Public Relations by Cayce Myers in PDF and/or ePUB format, as well as other popular books in Business & Pubbliche relazioni. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Dedication
- Contents
- Introduction
- Chapter 1: Legal Requirements and Ethical Expectations
- Chapter 2: The Expanding Definition and Legal Implications of Public Relations
- Chapter 3: Balancing the Perspectives of Public Relations
- Chapter 4: Transparency in Digital Public Relations
- Chapter 5: Reputation Management in a Digital World
- Chapter 6: Privacy and Public Relations Practice
- Chapter 7: Public Relations and Intellectual Property
- Chapter 8: The Future of Public Relations Practice in the Age of Artificial Intelligence
- Glossary
- Notes
- Bibliography
- About the Author