eBook - ePub

Reinventing the Latino Television Viewer

Name: Reinventing the Latino Television Viewer
ISBN: 9781498506649

Language, Ideology, and Practice

Christopher Chávez,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Reinventing the Latino Television Viewer

Language, Ideology, and Practice

Christopher Chávez,

About this book

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

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Yes, you can access Reinventing the Latino Television Viewer by Christopher Chávez in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.