
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions!
How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.
How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Music 4.0 by Bobby Owsinski in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Music & Business. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Introduction
- CHAPTER ONE. The Life Stages of the Music Industry
- CHAPTER TWO. How the Music World Has Changed
- CHAPTER THREE. The New Music Industry
- CHAPTER FOUR. The New Masters of the Domain
- CHAPTER FIVE. The New Marketing—Part 1
- CHAPTER SIX. The New Marketing—Part 2
- CHAPTER SEVEN. Marketing with Social Media
- CHAPTER EIGHT. Social Media Management
- CHAPTER NINE. The New Distribution
- CHAPTER TEN. The Music 4.0 Rules for Survival
- CHAPTER ELEVEN. How to Make Money in Today’s Music World
- CHAPTER TWELVE. Living in Music 4.0
- CHAPTER THIRTEEN. Interviews
- Appendix 1. Online Tools
- Appendix 2. Glossary