The Athlete's NIL Playbook
eBook - PDF

The Athlete's NIL Playbook

The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

  1. 287 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Athlete's NIL Playbook

The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

About this book

The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.

Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:

  • The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more)
  • Whether you need an agent or not, and how to find the right one if you do
  • Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property


A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.

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Yes, you can access The Athlete's NIL Playbook by Kristi Dosh in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394354054
eBook ISBN
9781394354078
Edition
1

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword
  6. Introduction
  7. Chapter 1 NIL Rules in College and High School Sports
  8. Chapter 2 NIL Activities and Opportunities
  9. Chapter 3 Defining and Growing Your Personal Brand
  10. Chapter 4 Social Media Marketing
  11. Chapter 5 Finding Deals, Pitching Yourself, Pricing, and Negotiations
  12. Chapter 6 Working withĀ Third Parties: Collectives, Marketing Agencies, and More
  13. Chapter 7 Licensing and Intellectual Property
  14. Chapter 8 NIL Agents
  15. Chapter 9 Contracts and Other Legal Issues
  16. Chapter 10 Growing and Maintaining Your Brand Beyond College
  17. Chapter 11 The Future of NIL and Revenue Sharing in College Sports
  18. Conclusion
  19. Acknowledgments
  20. About theĀ Author
  21. Notes
  22. Index
  23. EULA