
The Athlete's NIL Playbook
The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness
- 287 pages
- English
- PDF
- Available on iOS & Android
The Athlete's NIL Playbook
The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness
About this book
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights
The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.
Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:
- The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more)
- Whether you need an agent or not, and how to find the right one if you do
- Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property
A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction
- Chapter 1 NIL Rules in College and High School Sports
- Chapter 2 NIL Activities and Opportunities
- Chapter 3 Defining and Growing Your Personal Brand
- Chapter 4 Social Media Marketing
- Chapter 5 Finding Deals, Pitching Yourself, Pricing, and Negotiations
- Chapter 6 Working withĀ Third Parties: Collectives, Marketing Agencies, and More
- Chapter 7 Licensing and Intellectual Property
- Chapter 8 NIL Agents
- Chapter 9 Contracts and Other Legal Issues
- Chapter 10 Growing and Maintaining Your Brand Beyond College
- Chapter 11 The Future of NIL and Revenue Sharing in College Sports
- Conclusion
- Acknowledgments
- About theĀ Author
- Notes
- Index
- EULA