
Internal Communication in Times of Crisis
How to secure employee trust, support and advocacy in crisis situations
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Internal Communication in Times of Crisis
How to secure employee trust, support and advocacy in crisis situations
About this book
How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?
Internal Communication in Times of Crisis is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, strategic internal communication that protects people and performance, and stabilizes and strengthens the organization when it matters most.
Drawing on data-led frameworks, strategic models and expert interviews, this book equips you to lead with clarity under pressure and deliver measurable impact in challenging times. You'll learn how to:
- Anticipate risks and design proactive crisis communication strategies
- Align messaging with human needs, leadership objectives and enterprise priorities
- Equip leaders and line managers to deliver consistent, informed communication
- Use data to measure impact, strengthen trust and capture ROI
- Build resilience through transparency and sustained employee engagement
Featuring real-world examples and insights, this book shows how effective internal communication is critical to enhancing reputation, resilience and recovery in the most challenging times.
Themes include: crisis communication, internal communication, crisis leadership, organizational resilience, strategic communication, employee engagement, internal crisis communication, data-led decision making
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- About the author
- Preface
- Acknowledgements
- List of contributors
- 1 Understand crisis
- 2 Recognize the role of internal crisis communication
- 3 Anticipate and plan for different types of crises
- 4 Understand your internal community
- 5 Define your strategy and agree approach
- 6 Craft your content
- 7 Select the right channels
- 8 Work with your leaders
- 9 Support your line managers
- 10 Listen to your people
- 11 Take care of yourself
- 12 Evaluate efforts and learn for next time
- Index