Rupert Murdoch

A Reassessment

Rodney Tiffen

• Publisher: NewSouth
• Year: 2014
• Topic: Business
• eBook ISBN:
  9781742241494
• Subtopic: Business Biographies
• Index: Business

Rather than focusing on particular aspects of Rupert Murdoch's personality or career, this comprehensive biography traces the whole of the Australian media tycoon's business trajectory, the entrepreneurial strategies that led to his early successes, and his later exercises of monopolistic power. It examines the development and evolution of his business, political, and journalistic ideas over the six decades he has been running an increasingly powerful company, inquiring as to whether the trends and patterns in his behavior and beliefs have changed or remained the same. Where Murdoch's political ideas specifically are concerned, the book dissects these, the relish with which he approaches political campaigning, and the way he has leveraged political support into policy outcomes that favor his business. In offering a well-rounded portrait of Rupert Murdoch, media scholar Rodney Tiffen argues that, at times, Murdoch's influence has been overestimated.

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• Acknowledgements
• Murdoch family tree
• Murdoch company names
• 1. The passing of the Murdoch era?
• 2. Building the empire: From Adelaide to Hollywood and almost to Beijing
• 3. Midas of the media: Murdoch’s business strategy
• 4. Midas’s lost touch: The business case against Murdoch
• 5. From Lenin to Palin: The making of a radical conservative
• 6. The enthusiastic player: Murdoch’s early political involvements
• 7. The passionate player: Thatcher, Reagan and beyond
• 8. The dominant player: Murdoch ascendant
• 9. Reaping the rewards: Murdoch and government action
• 10. The market for truth
• 11. The Republic of Fox
• 12. Those who live by scandal
• 13. The roots of scandal
• Notes
• References
• Index