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eBook - ePub
How to Win an Election
About this book
The 2019 Australian election produced a surprise result showing, not for the first time, that every election is there for the winningāincluding the next one. Labor's surprise loss in 2019, like the Liberal and National parties' defeat in the so-called 'unloseable' 1993 election, showed how careful attention to basic political craft can yield big dividendsāand how inattention to it can turn apparently certain favourites into losers. With the vast challenges of climate change and social and economic equity in the post-pandemic world ahead of us, Australia cannot afford any more costly election accidents.
How To Win An Election spells out the ten things a political leader and their party must excel at to maximise the chance of success, and against which they should be accountable between and during elections. Better performance in even a few of the areas canvassed in this book can change an election outcome, so full attention should be paid to each of them, all the time, every time, without fail, Wallace arguesāin real time, when it counts.
How To Win An Election is a crucial insurance policy against overconfident leaders imposing learner errors on their supporters over and over.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access How to Win an Election by Chris Wallace in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Edition
0Subtopic
Political Campaigns & ElectionsTable of contents
- Cover
- Title Page
- Copyright
- Contents
- Prologue
- 1 Elect a leader who can do the substance and theatre of politics
- 2 Put frontbenchers who bring voters along with them into key portfolios
- 3 Create policy winners, not losers
- 4 Get excellent polling, focus on the primary vote
- 5 Make regional variations work for you, not against you
- 6 Negotiate better relationships with opponents on the same side of politics
- 7 Neutralise hostile media and befriend unbiased journalists
- 8 Do brilliant cut-through ads
- 9 Be social
- 10 Know every election is winnable
- Epilogue
- Notes