The ABC of XYZ
eBook - PDF

The ABC of XYZ

Understanding the Global Generations

  1. 258 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The ABC of XYZ

Understanding the Global Generations

About this book

Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people— Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why are Zeds so spoiled?—but this guide goes deeper with explanations of how a generation is defined and the statistical tools that allow social scientists to track the behavior of its members over time. The discussion also provides examples of generational conflicts in school, home, and the workplace—and reveals how these clashes can be understood and resolved. Interspersed with useful tables and figures, the book also compares English-speaking countries with their generational counterparts in Japan, Finland, and other parts of the world.

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Yes, you can access The ABC of XYZ by Mark McCrindle,Emily Wolfinger in PDF and/or ePUB format, as well as other popular books in Social Sciences & Business General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Front Cover
  2. About the Authors
  3. Dedication
  4. Copyright
  5. Contents
  6. Foreword by Bernard Salt
  7. Introduction
  8. 1 Generations defined
  9. 2 Generational warfare
  10. 3 The generation map
  11. 4 Parenting and training
  12. 5 Educating and engaging
  13. 6 Recruiting and retaining
  14. 7 Motivating and communicating
  15. 8 Leading and managing
  16. 9 Marketing and selling
  17. 10 Beyond Z: Meet Generation Alpha
  18. A final word
  19. Notes
  20. Bibliography
  21. Index
  22. Back Cover