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About this book
Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Find a Niche and Scratch It by Robert L. Perry in PDF and/or ePUB format, as well as other popular books in Theology & Religion & Christian Church. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Foreword
- Acknowledgments
- Introduction
- 1. Hope for the Struggling Congregation: Find a Niche and Scratch It!
- 2. Where Do We Have Muscle?
- 3. How Can We Use Our Muscle to Build More Muscle?
- 4. Where Are the Lost Fragments?
- 5. The Who and How of Niche Marketing
- 6. A Sample Process for Developing a Niche Marketing Plan
- 7. Your Congregation: Restaurant or Home-Delivered Meals?
- Notes
- Bibliography