eBook - ePub
School Communication that Works
A Patron-focused Approach to Delivering Your Message
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
School Communication that Works
A Patron-focused Approach to Delivering Your Message
About this book
The foundation of successful school district/community relationships is communication that focuses on what most interests average residents – no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not.
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Highlights of the book:
An easy-to-follow organizing principle (The Patron Information Pyramid™) that sorts school communication topics into three categories – Essential, Important, and As-Needed.Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth.Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicateA summary of Key Points at the end of each chapter, providing an "at a glance" review of the information shared.
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out.
Highlights of the book:
An easy-to-follow organizing principle (The Patron Information Pyramid™) that sorts school communication topics into three categories – Essential, Important, and As-Needed.Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth.Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicateA summary of Key Points at the end of each chapter, providing an "at a glance" review of the information shared.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access School Communication that Works by Kenneth S. DeSieghardt in PDF and/or ePUB format, as well as other popular books in Education & Education General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Title Page
- Preface
- Introduction
- The 80/20 Rule
- Patron-Speak versus District-Speak
- The Patron Information Pyramid
- The Top Tier of the Pyramid
- Essential Information
- Essential Information
- Essential Information
- Essential Information
- Essential Information
- Essential Information
- The Middle Tier of the Pyramid
- Important Information
- Important Information
- Important Information
- Important Information
- Important Information
- Important Information
- The Bottom Tier of the Pyramid
- As-Needed Information
- As-Needed Information
- As-Needed Information
- Special Situations
- Special Situations
- Making Your School Communications Program Work
- Some Final Thoughts