A Practitioner's Guide to Public Archaeology

Intentional Programming for Effective Outreach

Elizabeth C. Reetz, Stephanie T. Sperling

• Publisher: Rowman & Littlefield
• Year: 2024
• Edition: 1
• eBook ISBN:
  9781538180839
• Topic: Social Sciences
• Subtopic: Archaeology
• Index: Social Sciences

Winner of 2026 Society for American Archaeology's Outstanding Public Archaeology Initiative Award

Many archaeologists learn by trial and error while developing public programs and events and are mostly unaware that others in the profession are undergoing the same challenges. Archaeologists seldom receive professional development on K-12 pedagogy, public engagement, program design, or assessment. For many in the field, public outreach is often an under-funded and under-resourced extension of an already overwhelming workload; yet this work is incredibly important.
In A Practitioner's Guide to Public Archaeology: Intentional Programming for Effective Outreach, more than thirty public archaeology practitioners will help you reduce the guesswork and stress behind program planning in this engaging and reader-friendly handbook. A complement to the growing library of public archaeology publications, the authors exclusively focus on key components of planning, implementing, and assessing public archaeology programming. Learn how to connect with your audience; build an accessibility mindset; create intentional goals and outcomes; identify resources, collaborators, and other logistical needs; and conduct assessments to better understand your impact. Discover ideas and techniques for all ages programming, like public excavations, site tours, festivals, and lectures; K-12 presentations and events, including formal and nonformal educational programs that occur inside and outside of a classroom; and community-based heritage management programs that include those designed for recurring participation by active, trained volunteers. Throughout the book, curated case study excerpts provide a diversity of perspectives and offer practical insights. The book concludes with a collection of logistics templates and real-world examples to help you streamline your program preparation.
Drawing from decades of experience, you'll discover guidance on navigating challenges, celebrating successes, and lessons learned. Whether you are new to public archaeology or a seasoned expert, this book offers valuable insights for all practitioners.

Table of contents

• Acknowledgments
• Foreword
• Preface
• Introduction
• Section I: Preparation and Planning for Effective Public Archaeology Programs
• Section II: Implementing Public Archaeology Programs and Events
• Section III: Understanding and Communicating Impact and Success
• Section IV: Putting It All Together
• Appendix A: Audiences and Accessibility
• Appendix B: Presentation Slides
• Appendix C: Resource Procurement and Budgeting
• Appendix D: Legal Considerations
• Appendix E: Media Kits
• Appendix F: Goals and Outcomes
• Appendix G: Program Design
• Appendix H: Evaluation and Research Design
• About the Editors
• About the Contributors