eBook - ePub

A Practical Guide to Fundraising for Small Museums

Name: A Practical Guide to Fundraising for Small Museums
Author: Sheldon Wolf

Maximizing the Marketing-Development Connection

Sheldon Wolf,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

A Practical Guide to Fundraising for Small Museums

Maximizing the Marketing-Development Connection

Sheldon Wolf,

About this book

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan.

Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.

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Yes, you can access A Practical Guide to Fundraising for Small Museums by Sheldon Wolf in PDF and/or ePUB format, as well as other popular books in Business & Museum Administration. We have over one million books available in our catalogue for you to explore.