eBook - ePub

Membership Marketing in the Digital Age

Name: Membership Marketing in the Digital Age
ISBN: 9781442259829

A Handbook for Museums and Libraries

Patricia Rich,

Dana S. Hines,

Rosie Siemer,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Membership Marketing in the Digital Age

A Handbook for Museums and Libraries

Patricia Rich,

Dana S. Hines,

Rosie Siemer,

About this book

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:
Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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Yes, you can access Membership Marketing in the Digital Age by Patricia Rich,Dana S. Hines,Rosie Siemer in PDF and/or ePUB format, as well as other popular books in Business & Museum Administration. We have over one million books available in our catalogue for you to explore.