- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step guides to help define what you are marketing, why you are marketing it, and to whomWays to identify everyone who affects funding, and how to turn them into stakeholdersWays to increase staff and stakeholder buy-inExamples of successful marketing efforts at other librariesDiscussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to useModel feedback and assessment forms
This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step guides to help define what you are marketing, why you are marketing it, and to whomWays to identify everyone who affects funding, and how to turn them into stakeholdersWays to increase staff and stakeholder buy-inExamples of successful marketing efforts at other librariesDiscussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to useModel feedback and assessment forms
This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Intentional Marketing by Carol Ottolenghi in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Preface
- Chapter 1: Intentional Marketing and Your Library
- Chapter 2: Cultivating Your Library’s #1 Stakeholder Group and Marketing Force
- Chapter 3: Adopt and Adapt
- Chapter 4: Artifacts Are Not Just for Archeologists
- Chapter 5: Branding, Social Media, and Communications Best Practices
- Chapter 6: Content Is King!
- Chapter 7: Digitizing with Intent
- Chapter 8: Using Displays and Exhibits to Strut Your (Library’s) Stuff
- Chapter 9: Outreach Is Just Getting into Their Space
- Chapter 10: Programming to Market
- Chapter 11: Spreading the Word Intentionally
- Appendix A: What Exactly Are You Marketing?
- Appendix B: Who Is “Buying” Your Library?
- Appendix C: Strategic Plans
- Appendix D: Marketing Plans and the Intentional Marketing Initiative Shortcut
- Appendix E: Sample Exhibit and Display Policy