Advancing Higher Education
eBook - ePub

Advancing Higher Education

New Strategies for Fundraising, Philanthropy, and Engagement

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Advancing Higher Education

New Strategies for Fundraising, Philanthropy, and Engagement

About this book

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like?



The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance."



This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

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Yes, you can access Advancing Higher Education by Michael J. Worth,Matthew T. Lambert in PDF and/or ePUB format, as well as other popular books in Education & Education Administration. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Title Page
  2. Acknowledgments
  3. Introduction
  4. Advancement in Higher Education
  5. Foundations of Advancement
  6. Raising Funds from Individuals
  7. Campaigns and Project Fundraising
  8. Engaging Diverse Constituencies
  9. Understanding Institutional Settings
  10. Managing and Supporting Advancement Programs
  11. Conclusion
  12. Index
  13. About the Contributors