Unconventional, Partisan, and Polarizing Rhetoric
eBook - PDF

Unconventional, Partisan, and Polarizing Rhetoric

How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate

  1. 239 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Unconventional, Partisan, and Polarizing Rhetoric

How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate

About this book

The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.

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Yes, you can access Unconventional, Partisan, and Polarizing Rhetoric by Jeanine E. Kraybill in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Unconventional, Partisan, and Polarizing Rhetoric
  3. Unconventional, Partisan, and Polarizing Rhetoric
  4. Contents
  5. List of Figures
  6. List of Tables
  7. Acknowledgments
  8. Chapter 1
  9. Considering the Rhetoric and Political Communication of the 2016 Election
  10. Chapter 2
  11. Iowa 2016
  12. Chapter 3
  13. The Tone of Debates
  14. Chapter 4
  15. Sending a Message to Who? Emails as Campaign Communication from Presidential Candidates
  16. Chapter 5
  17. “You Should Smile More!” Gender and Press Coverage of Candidates During the 2016 Presidential Primary
  18. Chapter 6
  19. Latina Sophistication
  20. Chapter 7
  21. Chinese Hoax versus Climate Hope
  22. Chapter 8
  23. Tweeting Religion
  24. Chapter 9
  25. The Twitter Effect
  26. Chapter 10
  27. Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective Essay
  28. Appendix
  29. Bibliography
  30. Index
  31. About the Editor and Contributors